If you have read Optimization Strategy for On-page the article up to this point, the main tips are summarized in the checklist below.
Make sure that you understand the difference between on-page SEO and off-page SEO.
· Make sure that your content is original, useful and well researched.
· Review and optimize your page titles by adding keywords, power words and numbers.
· Provide for a unique meta description for all your pages (include your target keywords).
· Perform keyword research and make sure that your target keywords are part of the title and content.
· Find LSI and related keywords and use them in your headings and content.
· Make sure that your page has only one H1 tag.
· Use headings hierarchically on the page (H1 -> H2 -> H3).
· Beautify your content (use bold, italics and CSS).
· Optimize your images and other multimedia elements (ALT Text is the most important factor for images).
· Make sure your URLs are SEO Friendly and that your URL Structure mimics your site structure.
· Add internal links to your content.
· Add outbound links to your content (link out to high-quality related websites).
· Make sure that your website loads in less than 3 seconds (both desktop and mobile).
· Make sure that your website is mobile-friendly.
· Encourage comments but only publish comments that make sense.
