Whenever you come up with an internet marketing strategy,
you need to be sure before that about what is the real purpose of your Internet
Marketing Strategy? To Increase Brand Awareness? Generate Sales Leads? Sell
Product Directly? Cost of Doing Business? The real purpose is to communicate
with a "Prospect” First your Prospect needs to find you. Search Engine Optimization and Search Engine
Marketing are a simple way of promoting your products and lead generation.
That is where New Age Lead Generation comes in. Creating an Internet Marketing strategy that
also includes tactics. The strategy must
include not just getting leads but also taking it to the next step. Using SEO to
help pre-qualify leads and Social Media to find prospects then develop the
relationship. Businesses are doing Social
Media marketing and optimization and Web 2.0 for one reason and one reason
only, which is to generate leads and then close the sale. That’s it, nothing more, nothing less. Looking at all the Social Media and Web 2.0
not only do you get the word out but you see what others are saying. What is really the Holy Grail, being able to
research and qualify leads?
Those that only use it to get messages out are playing with
only a half deck. Use both sides and
look for sales, not just a conversation. There is a wealth of customers waiting
to be researched. Create a plan. Develop
a real lead qualification procedure. Trackback all the leads and those that
have commented on your blog to see if there is some common ground. Take a
moment and step back, look at your sales funnel, how social media and web 2.0
fits into your sales funnel. How can it
help you qualify leads? Review your
website, look to see how you are using it, and make sure social media along with
your SEO are in step. Use social media
to develop not just a conversation but also, more importantly, a relationship.
Steps to create a social media marketing plan:
Define your goals– Lead
Generation, Customer Service, Brand Awareness are some key areas, so weight
them. Like any goal, create ways to
measure success.
Develop a virtual
team– The team would be made up of several departments with a senior exec
responsible for the team. Note: this should not be set up as its own
department to prevent another silo from being developed.
Determine what
existing processes can be used or enhanced– Do not reinvent the wheel. The
most current process can be enhanced and made more efficient.
Identify customer
niches– Look at the types of people that use your products and look at new
ways to reach them. Remember selling 40%
to 5,000 is better than 1% of 100,000.
Create a “Cost per
Lead” model– ROI is more of a big picture of a campaign but it can give
false information for the day today.
Remember the most important thing you can do is define what
success really means. Do not be worry
about bringing other professionals in.
This may appear to add some extra cost however the savings for staying
on track will more than makeup for it. Moreover, this is just a glimpse into
the whole strategy or the strategies that you can use to optimize your website
and generate leads, in order to know more follow us.
